The Iranian environmental movement largely owes its existence to one man: Eskandar Firouz, a charismatic aristocrat and big game hunter. Starting in the 1960s, he created what was then one of the most extensive national park networks anywhere in the world. Through the new reserves, he launched a last-ditch bid to save several species, including the Asiatic cheetah, only a few decades after Iran had lost the last of its tigers.