This project and article was dedicated to our beloved, cheetah, Marita! In this 2007 article, Dr. Mohammad S.Farhadinia documents the work of Project Asiatic Cheetah in Miandasht, initiated by the Iranian Cheetah Society (ICS).
Hormoz Asadi, was the first Iranian member of the International Union of Conservation for Nature (IUCN) Cat Specialist Group. In 1997, in the first-ever report of its kind, he estimated there were about 100 Asiatic cheetahs remaining in Iran.
Social media has popularized the idea that cheetahs are the ultimate luxury accessory among wealthy Gulf State influencers, turning the endangered cat into a hot commodity among those who want to emulate them.